What I am doing:
- Trafficking banner, tile, and other advertisements (e.g. sponsorships) on Michigan's most visited website, Michigan Live. (I have experience with both DoubleClick's DART system and RealMedia's Open AdStream 5.0)
- Creating and monitoring the progress and response rate of over 200 advertising campaigns daily.
- Compiling site statistics and analyzing the data to produce reports and forecasts, using Webtrends. (I have also used Analog.)
- Regular meetings with technical department to streamline current processes in order to complete work in less time, with more accuracy, and fewer headaches!
- Delegating design and administrative projects (although occasionally I like to do a project or two or three myself...it's fun!).
- Writing documentation for currently undocumented procedures.
- Consulting with sales representatives for project estimates and technical details.
- Doing other stuff too, I'll update this later....
What I did there:
- Created hundreds of web pages and tile ads for advertisers.
- Provided technical assistance to sales staff.
- Contacted clients regarding web pages and online databases.
- Maintained several online databases.
- Provided DoubleClick reports to clients.
- Photographed hundreds of people, one at a time, on a hot crowded day during Art Fair even though I am mildly agoraphobic.
- Designed templates for advertising and marketing web pages (and ended up builing the pages too).
- Designed rich-media advertisements to improve ad campaign response
- Assisted scheduling ad campaigns using DoubleClick's DART system
- Recommended targeting changes to improve ad campaign reponse
- Redesigned sections of website to improve performance, navigation, and advertiser response rate